"hey, u ok?", underscores the idea that even the most straightforward gestures, such as a greeting or a simple inquiry about someone's day, hold the potential to unlock deeply meaningful conversations.

This campaigns goal is to express how in everyday moments of connection, we discover the true power of empathy and compassion. These small yet significant acts of care and concern serve as bridges that span the gaps between us, forging bonds and building a supportive community. It's a reminder to all of us that we are not alone in our struggles and that there is always someone willing to listen and offer a helping hand.

The campaign encourages everyone to embrace the simplicity of "hey, u ok?" as a catalyst for positive change in mental health. By reaching out and showing that we care, we create an environment where individuals feel safe and valued, ultimately strengthening the ties that bind us together. Together, we can foster a culture of support, reminding one another that we are here for each other, every step of the way.